As Josep Beuys, a German artist, once said, “Everyone is an artist”, we have transformed this statement into the following SKRUD Psalm

Every object can become a piece of jewellery, as long as it is well thought out, exceptionally designed and connects with our consumer.

SKRUD Psalm 1

At SKRUD we are all about our products and refuse to believe in company politics, meetings and other time wasters. Instead, we invest our time in what we (and hopefully you) love: our products. Want to know more about how we develop them?


We start with something that catches our eye. It could be anything from a skateboard screw to a warning sign. The only thing we care about at this stage is that the idea makes an emotional connection to the lives of our consumers. Once we feel this, we look for inspiration around our consumer’s life and the story we want to tell with the piece of jewellery.

Above you can see a simplified version of this process for the SKRUD HIGH VOLTAGE ring.


We have a vague vision of the product, time to get those ideas down on paper. To be as free as possible at this stage, we work with post-it drawings. They are rough and messy, but they give us a great basis for our next step.

Again above you can see a simplified version of this process for the SKRUD HIGH VOLTAGE ring.


Instead of spending too much time at the drawing board, we jump straight into 3D modelling and rapid prototyping with our own 3D printing setup. We are happy to fail early and learn quickly (mostly…). This approach generates a huge amount of concepts and variations. On average we have 40 to 60 prototypes at this stage.

Above you can see a small range of the SKRUD HIGH VOLTAGE prototypes. We can not show you all of them here, as some of them inspired us for the upcoming seasons.

Is this a huge amount of prototyping? It sounds a lot, but we start rough and end up with 0.01mm accuracy for our designs. At the end of this step we check all our designs with our consultant Susi. With over 25 years of experience in jewellery design and manufacturing, she helps us a lot with finishes and upcoming production problems.

If there are any problems at this stage, we go back to rapid prototyping. If we get it right, it is time to put the bling in.


Now that our designs are well defined and optimised for production, we move on to (silver) sample production.

In order to get the product in the real materials and finishes, we first need to create a new wax version of the design. This new wax version is used to create a mould which will later allow us to quickly and accurately create copies of the design for production.


The first picture above shows the wax model of our SKRUD HIGH VOLTAGE model. This is the second wax version that will be completely melted and replaced by silver during the casting process. After a few more production steps you can see the first sample in the second picture.

If we are happy at this stage and there are no further production problems (or worse…) we go into production. If not, we go for more rounds of sampling to get our products right.


We do not compromise on product development just because we are a small brand.

3D design development and rapid prototyping are far from standard in jewellery design. We are proud to be at the forefront of this process.

We may be small, but we are passionate, and our greatest passion is to deliver an outstanding product to our consumers.